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about

Illustration of BrainTaffy Design & Marketing's owner and creative director Brooke Goodell done in a comic book style

Hello! My name is Brooke Goodell. I'm graphic designer and marketing professional. I'm creative, driven, process oriented. I have over 25 years of experience in the industry and a lifetime of passion for the work. In addition to my love of design, I take particular joy in creating processes that enable a department and a company to run more efficiently, both operationally and fiscally. I love a challenge – design, UI, process, you name it! – and am comfortable working within a team environment or operating as a lone sheriff. 

I want to help you develop and build your brand, your product, and the experiences that tell their stories.

Things I deliver with confidence:

• Project & production management
• Brand & identity development/management
• Marketing strategy & budget management
• Event and outreach design

• Engagement/retention program development & execution

• Thoughtful and professional design & illustration

• Web design and UI
• Facilitating your brand’s awesomeness

Want to know more? Find me on LinkedIn, drop me an email at brookegoodell [at] gmail.com or connect with me through my contact form. I’d love to hear from you! 

BrainTaffy Design and Marketing's Brooke Goodell competing with her fellow Team in Training triathletes at the Malibu Triathlon in Southern California

Volunteering

  • FUNdraising for Team In Training, and encouraging people to try a new sport while they do it. I raised nearly $10k for TnT while training and competing in several triathlons, and then came back and mentored new athletes in additional seasons. 
     

  • Donating design and strategy time for non-profits and small businesses trying to start up and break out. From logos to business cards to email marketing plans, sometimes the smallest help up makes the biggest difference. 
     

Gold's Gym golden muscleman trophy awards

Awards

  • Gold's Gym MVP, as voted by the Gold's franchisee family of 700+ locations at the Gold's Gym Global Convention, for redesign and support of Goldsgym.com and the franchise marketing portal
     

  • Total Woman Team Member of the Quarter, multiple quarters, for going above and beyond in supporting the clubs and increasing memberships month over month
     

  • Winner, Annual Literary Review Cover Design at Colorado Mesa University

Community organizations

Memberships

  • AIGA

  • Women in Design – Denver
     

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