brand : LA Leggers
For more than 30 years, the entirely volunteer-run LA Leggers running club helped thousands of runners and walkers train for and complete their first marathon. 90% of all participants enjoy it so much they return year after year, often becoming mentors and pace leaders and training year round for races across the US and internationally.
In my 5 years as a participant with 2 marathons and 50 half marathons under my belt, it brought me great joy to design and produce pieces that helped the club and their participants succeed and thrive. It was a pleasure developing new run route maps to keep people on track and confident, creating route signage for those long training days, and even fun fundraising graphics for training and race wear to make the miles go easier and make people smile.
25th Anniversary training/running season logo exploration
25th Anniversary training/running member jersey, running pack, and collectible hoodie
LA Leggers run-route landmarks, illustrated to celebrate 25 years running the west side of Los Angeles
Legger run-route landmarks on 25th anniversary collectable hoodie and bag
Legger run-route signage, including mile markers, turnaround indicator and water/aide/food stations