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When it comes to branding, my job is pretty simple: Help my client or company find their voice, listen to their community, and then develop and build their brand to create value and deliver meaningful results. Building a brand isn't just fancy graphics and's also building solid structures internally to support the people who enable the growth. 

Whole brand wellness includes engineering strategy, designing creative, planning and buying the right media, closely tracking data & analytics, drilling down through social media and email support, developing detailed budgets and constructing robust internal systems to support it all. 

LA Sports Massage exterior signage, branding and window wrap design

LA Sports Massage

From the ground up.
Logo design, interior and exterior signage, event and outreach materials, swag items, uniforms, print and digital design, email and social media messaging and more.

See LA Sports Massage projects >>

Total Woman Gym + Spa Lobby rebranded design

Total Woman Gym + Spa


Reintroducing an old brand to a new century.

Growing 7 well-loved locations to 19 and developing a franchise model with a new look and a fresh feel, reinvigorating a classic. 

See Total Woman projects >>

Wellbridge's Colorado Athletic Club direct mail piece design pictured

Wellbridge Club Management

Member activation and retention.

Creative, branded design support for 18 locations under 8 different sub-brands nationwide.

See Wellbridge projects >>

Gold's Gym and the American Diabetes Association's fundraising event Tour de Cure pictured here with bike jerseys designed by Brooke

Gold's Gym International


Keeping a rock-steady brand relevant.

Helping franchisees and corporate owned stores with branded design and a new more robust internet presence for their whopping 2.5 million members worldwide.

See Gold's Gym projects >>

LA Leggers seen running the westside in their branded jerseys with logo designed by Brooke Goodell

LA Leggers

Volunteering for good.

Growing a entirely volunteer-based local LA running organization with recognizable branded materials for events and outreach. 

See LA Leggers projects >>

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