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brand : Total Woman Gym + Spa

When I stepped onboard as Senior Designer, Total Woman was a small, by-women-for-women fitness club and spa with a fiercely loyal membership and 7 well-loved locations looking to unify and expand their brand. Over the next six years as the Marketing, Design & Brand Manager I helped grow the brand to 19 locations with over 5,000 employees throughout both Southern & Northern California, and began developing their franchise model to go nationwide. 

Started in 1965 by a husband and wife duo, by the mid 2000s the business was due for a refresh. Working closely with the member base and with several contracting partners to capture the brand's voice and community, we relaunched the new Total Woman brand with a new look and feel, reigniting the passion from the ground up.

Total Woman Gym + Spa event outreach design including pop up banners, tents, tablecloths, display signage and portable registration booth

Event outreach materials
Retractable banners, tents & tablecloths, large format posters and portable stand signs, pop-up registration booth

Total Woman Gym + Spa uniforms, nametags designs

Uniforms, name tags, lobby signage

Total Woman Gym + Spa card designs including membership cards, punch passes and gift certificates

Membership cards, complimentary membership certificates, punch passes

Total Woman Gym + Spa direct mail design
Total Woman Gym + Spa direct mail design

Direct mail, various campaigns

Total Woman Gym + Spa swag and give-away designs including tshirts, gift card boxes, towels, gym bags, makeup bags, jewelry, waterbottles and more

Member retention & acquisition promo materials/swag/give-aways
Tees, gift card boxes, note pads, pens, towels, gym bag, water bottles, make-up bag, charm bracelet, nail files

Total Woman Gym + Spa exterior advertising signage including 2 story banners and flag banner signage

Exterior branding
2 story tall large format banners, blade banners 

Total Woman Gym + Spa counter card and point-of-sale signage design

Counter cards and in-club marketing

Total Woman Gym + Spa HR mailers and leave-behind designs

HR outreach staffing materials, advertising and countercards

Total Woman Gym + Spa counter cards and point-of-sale designs for the spa

Counter cards and in-club marketing

Total Woman Gym + Spa email designs for the spa

Digital advertising, email communications

Annual marketing plans, monthly marketing plans, social media rollout calendars and SOP launch docs also available! Visit the marketing page for more. 

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