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brand : Total Woman Gym + Spa
When I stepped onboard as Senior Designer, Total Woman was a small, by-women-for-women fitness club and spa with a fiercely loyal membership and 7 well-loved locations looking to unify and expand their brand. Over the next six years as the Marketing, Design & Brand Manager I helped grow the brand to 19 locations with over 5,000 employees throughout both Southern & Northern California, and began developing their franchise model to go nationwide.
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Started in 1965 by a husband and wife duo, by the mid 2000s the business was due for a refresh. Working closely with the member base and with several contracting partners to capture the brand's voice and community, we relaunched the new Total Woman brand with a new look and feel, reigniting the passion from the ground up.
Event outreach materials
Retractable banners, tents & tablecloths, large format posters and portable stand signs, pop-up registration booth
Uniforms, name tags, lobby signage
Membership cards, complimentary membership certificates, punch passes
Direct mail, various campaigns
Member retention & acquisition promo materials/swag/give-aways
Tees, gift card boxes, note pads, pens, towels, gym bag, water bottles, make-up bag, charm bracelet, nail files
Exterior branding
2 story tall large format banners, blade banners
Counter cards and in-club marketing
HR outreach staffing materials, advertising and countercards
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Counter cards and in-club marketing
Digital advertising, email communications
Annual marketing plans, monthly marketing plans, social media rollout calendars and SOP launch docs also available! Visit the marketing page for more.